Over 125 years of cycling, re-energized.

The iconic American bike manufacturer Schwinn, recently teamed-up with brand powerhouse Manual to update their identity. Borrowing one over 125 years of Schwinn history, Manual “reconceptualized and simplified” the iconic Schwinn “Star” of the companies logo. The comprehensive identity makeover included the introduction of two new typefaces that help recall Schwinn’s past, playful illustrations and […]

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